Exeter Innovation

Exeter Innovation is a sub-brand of the wider university, incorporating all of their industry-facing services. Forming the bridge between academia and business, Exeter Innovation drives collaboration at scale and powers transformative innovation for Exeter’s partners.


We created a brand, launched in 2023, which was rooted in the institutional master brand but was shaped to appeal explicitly to business with messaging and a look and feel that would resonate with the target audience in a way few universities can achieve.

The brand had to be flexible enough to reflect the wide range of services that the university can offer the business community and sit comfortably alongside other constituent parts of the institution but retain a consistency and cohesion with the master brand.

Read our approach to University of Exeter’s Brand Transformation project here.