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UEA Project Change

Demystifying the climate crisis for young people


As a university with a strong social conscience and research expertise in climate change, UEA tasked us with creating a campaign to engage young people with the climate emergency, empowering them to make a difference.

The brief was to address the fact that climate change is seen as ‘too big to fix’ leaving young people feeling disenfranchised and helpless. We focused the campaign on changing the conversation and inspiring the audience to take action.


Using a bold colour pallette and typography inspired by youth activism and culminating in an interactive event, the campaign was a great success cutting through in a crowded space, ultimately being shortlisted for a Campaign Experience Award in 2022.

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Check out Black Humanities – another key campaign we developed for UEA.