UEA Black Humanities Project

Encouraging young people of black heritage into the arts and humanities

UEA - Black Humanities_Static12
UEA - Black Humanities_Static11
UEA - Black Humanities_Static13

The Black Humanities Project is an innovative student-led initiative from UEA intended to increase engagement from students of black heritage in the arts and humanities, where they are currently under-represented.

We worked in close collaboration with student representatives to devise a brand and campaign for the programme, conducting extensive research to understand and develop the right positioning, tone, ethos and messaging that would resonate with the target audience.

UEA - Black Humanities_Static8
Group 109

We adopted a modern, youth oriented look and feel with powerful typography, a bold colour palette and image strategy. This bold and unapologetic brand and campaign stands out in a market that too often plays it safe, relfecting UEA’s brand values.

UEA - Black Humanities_Static7
UEA - Black Humanities_Static6
UEA - Black Humanities_Static5
UEA - Black Humanities_Static4

You might also be interested in Project Change, a campaign focused on the climate crisis, that we created for UEA.