University of Kent

Ambition never stops

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We developed a brand proposition and visual identity for the University of Kent rooted in a very simple concept that reflects the ethos of the institution and resonates with their student audience; we stand for ambition.

We created a striking visual identity with a vibrant colour pallette and unique brand device combined with unapologetic stripped back messaging and a distinctive image strategy to give the brand coherence and confidence in a crowded market.


The University of Kent brand is single-minded in its purpose and messaging – calibrated to speak directly to their core domestic undergraduate audience, many of whom are first generation university students, who see higher education as a launchpad for their future career.

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Group 99

We have also worked on Brand Transformation projects for University of Exeter and University of Birmingham.